O2 Foundation launches campaign against bullying, which is aimed at school children and parents of schoolchildren. The campaign represents the imaginary peak glacier-up to three years' professional work carried out by O2 to Minimize Bullying Project (MIS) aimed at combating bullying in elementary schools. The campaign encourages children and parents to be afraid to talk about bullying and seek professional help ("bullying scares you? Do not be afraid to talk about it"). It also refers callers to a national toll-free Safety Line, where the bullying prepared specially trained consultants.
the production and implementation of the campaign in the nearly 9 million Crowns are "pro bono" involved agency Young & Rubicam Prague and Mediaedge: cia, as well as publishing Economia, Ringier MAFRA Sanoma Magazines, Bauer Media, Mediacop, Stratosphere, Vogel Burda Com. And society Outdoor Akzent, euroAWK, Rencar Radio Network and MMS. The campaign is running from 27 July 31 August 2007, primarily in print, outdoor and radio.
Activity O2 Foundation is in the spirit of the European Convention on the mobile operators to protect minors. We collaborate on a self-regulatory codes in this area in February 2008 confirmed the binding of Telefónica, SA
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