mineshafts, familoki and immortal saucer or rather Silesian Opera, Off Festival, Adam and the biggest motorway junction in Poland are trademarks of cities in our region? Is it possible to create a distinctive symbol and what benefits it brings the local community?
When a special poll officials asked residents of Bytom to that with which they associated with their city, the most common answer was: the Silesian Opera. Sociologists say a breakthrough in consciousness, and the officials of the conclusions of the study was prepared using the strategy of promoting the city.
- Besides, opera is already one of the key elements of our image. For two years in almost a hundred of Krakow hotels are our business cards. Apart from the Silesian Dance Theatre and Development Office, just promote them opera. It also advertise at the airport in Pyrzowice and the film "Bytom - the energy of culture", which can be viewed on the internet - says Katarzyna Krzemińska-Kruczek, a spokeswoman for the local magistrate.
He explained that the main target was to get rid of Bytom "mouth" dirty, full of pathology and ramshackle hovels of the city, and replacing it with the image of an active cultural center. I guess not really succeeded, because in last year's report, "The magnetism of Polish cities" Bytom is among the most repulsive Polish village. On the podium of a neighbor hit Ruda Slaska, which have recently attempted to slightly obscure the nature of their mining successes Otylii Jedrzejczak. Also without effect. Otylia looks less and less to his hometown, and the remaining mines.
While the city continues to look for parts (or changing the hierarchy) symbols, the other thing seems clear. Spodek Katowice is, Chorzów - Stadion Slaski, Czestochowa - Jasna Gora, Ogrodzieniec - lock, Sosnowiec - Kiepura and Edward Gierek, Wisla, Poland - Adam. These are just some of those "arranged" by the fate of the village. The only question is whether such symbols are not obvious, however, already a bit worn.
- None of these things. Saucer is still a unique icon of Katowice, and at the greatest blues club in the world. Thanks to him, it is possible to Rawa Blues - Irek Dudek said that in a few weeks to open the 30th Spodek edition of this festival (also a kind of icon of Katowice). Spodek enthusiasm can not hide a prof. Krystyna Doktorowicz, dean of the Faculty of Radio and Television University of Silesia, but hopes that the list of icons Katowice sign up or other objects (eg, arising before the new headquarters of the National Polish Radio Symphony Orchestra).
- Only that one building will not change the image of the city. We need to start with a decent cleaning, because now there is complete chaos Katowice. And to create something new, a task for years and requires huge money - estimated prof. Doktorowicz.
not always the same cities need to spend money on a new image. Sometimes it brings them to life itself. The best promotion for the TV series did Sandomierz "Father Matthew", in our fashion for "Silesian atmosphere" would also support the filmmakers for years.
symbol is a good chance to not only prestige and dislocation in the crowd of other cities. It's also a chance to raise money for specific local communities. During the "Małyszomanii" Wisla survived a veritable invasion of tourists who wanted to see with my own eyes the place from which came the master of ski jumping.
- Especially for them introduced to our two new types of cakes and ice cream 'Cup champion. " As the news spread all over Poland, and customer interest has been enormous. People at that time, moreover, looked everything was related to Adam - says Janina Bialas, owner of confectioneries U Janeczki.
- This is normal. Always a positive image to attract capital and generate growth of the city - highlights prof. Doktorowicz.
Source: NaszeMiasto
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